Kawhi Leonard tops the list of all-time New Balance-sponsored athletes. Raheem Sterling, 2. Coco Gauff 3. Here, we talk about the athletes that New Balance sponsors and their impact on the company.

Some of the world’s best athletes, including Sadio Mane and Raheem DeVito of soccer and Kawhi Leonard and Zach LaVine of the NBA, have been sponsored by New Balance.

Businesses can acquire rich material and communication opportunities by sponsoring athletes.

For example, New Balance can post updates and videos on social media that show athletes’ training plans, problems, and successes.

These narratives have great potential to increase brand loyalty and customer engagement. A firm can align its brand with the positive characteristics of the athlete, such as perseverance, diligence, and achievement.

Athletes sponsored by New Balance signed contracts that let the company use their names, likenesses, and accomplishments to promote their products.

These players can also use the company’s cutting-edge training tools and financial incentives.

Who Are The New Balance Sponsored Athletes Of All Time?
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Basketball Player Kawhi Leonard

In 2018, Kawhi Leonard and New Balance agreed to a multiyear sponsorship agreement. Kawhi plays basketball professionally for the N.B.A.’s Los Angeles Clippers.

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In 2022, he was in a commercial for a sneaker that New Balance was making for basketball. Leonard’s signature shoe line has done well since he started working with New Balance on shoes and clothes for several years.

He has worn the New Balance Kawhi II, his second signature shoe, for the whole season. Since James Worthy unveiled a trademark model in the 1980s, he has been the most well-known basketball star to have worn New Balance gear.

The New Balance OMN1S, Kawhi’s first signature sneaker with the brand, was recently unveiled.

On the court, he draws a lot of media attention. With a good playoff showing, Leonard enters the spotlight during the most crucial time of the basketball season.

The Kawhi II, Kawhi’s official New Balance signature shoe, was introduced on July 14, 2022. He has won two N.B.A. championships, been chosen for five All-Star games, and earned three first-team All-NBA nods.

Before being traded to the San Antonio Spurs, he was picked 15th overall by the Indiana Pacers. Due to his agility, size, and understanding, Leonard is considered one of the N.B.A.’s top point guards.

Football Player Raheem Sterling

In 2021, Raheem Sterling agreed to a multiyear contract with New Balance. Raheem represents the Premier League team Chelsea as a winger and offensive midfielder.

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Raheem received some brand-new, specially made footwear from New Balance to recognize the Three Lions’ success in the Euro 2020 group stage.

Along with wearing New Balance Furon v6+ shoes on the field, Sterling partners with the firm on performance and leisure products, including unique and signature items.

With the fourth iteration of his custom New Balance boot, the Chelsea forward acknowledges his ascent to the pinnacle of English football.

Sterling will have the same opportunity to brand lifestyle goods as Kawhi Leonard through the New Balance. New Balance has altered Sterling’s unique Furon v6+ boots with a new golden touch.

In 2014, he received a Golden Boy Award. He was the highest-paid English footballer when Manchester City acquired him for £49 million.

Raheem contributed to Manchester City winning back-to-back Premier League titles in 2017–18 and 2018–19.

He received the FWA Footballer of the Year and PFA Young Player of the Year honours and was selected for the PFA’s 2017 Premier League Team of the Year for the 2018–19 campaign.

Tennis Player Coco Gauff

In 2018, Coco Gauff and New Balance agreed to a multiyear sponsorship agreement. Coco Rosati, a tennis pro, reached a career-high singles ranking of No. 4 worldwide.

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At the 2021 French Open, Gauff sported a vibrant dress by New Balance with clashing hues in contrast to her doubles partner Venus Williams’ all-white attire.

She reportedly said to sportspromedia that New Balance had supported her since she began playing tennis as a kid and has been there for her at the pinnacle of her career.

At the Atlanta Open in 2022, she made her New Balance debut sporting the NB Coco CG1, her brand-new signature shoe. This sponsorship decision will mark a significant career turning point for her.

She now has a signature shoe, making her the sole active female tennis player. Gauff had a big part in making the sneaker. When he joined New Balance in 2018, he immediately discussed the company’s vision.

In 2023, more colourways will be available, said New Balance. After reaching the French Open final in June, when she won her maiden Grand Slam match, she recently went to the Wimbledon quarterfinals.

2019’s Wimbledon Championships qualifying round saw Coco receive a wildcard, and as the competition’s youngest participant, she made it to the main draw.

At the U.S. Open in 2021, she participated in the women’s doubles final, and at the French Open in 2022, she reached her maiden singles final.

Baseball Player Francisco Lindor

In 2017, Francisco Lindor signed a contract with New Balance. Francisco plays shortstop for the Major League Baseball team New York Mets.

With Lindor’s help, New Balance’s first-ever ball shoe and apparel line was developed and introduced.

Every decision regarding the colours, materials, lettering and finishes was made with Lindor present.

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He reportedly remembered discussing ideas with New Balance and getting things started. Cbssports reported this.

A lifestyle model and a classic baseball cleat type are both offered in the black and white Lindor 1 shoe line. A distinctive flower pattern may be seen on every pair of shoes.

Lindor states that the flower, which is regarded as the emblem of his native country, served as his inspiration. The national flower of Puerto Rico, the hibiscus, served as inspiration for Francisco Lindor’s version of the sneaker design.

In 2016, he became the first Puerto Rican shortstop to earn the Golden Glove honour. In, he received his initial Silver Slugger Award. 2017.

In the voting for the American League Rookie of the Year in 2015, Lindor came in second place. In 2017, he was selected for the All-WBC Team.

Sydney McLaughlin – Field And Track

In 2018, Sydney McLaughlin and New Balance agreed to an exclusive sponsorship deal. American hurdler and sprinter Sydney.

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According to McLaughlin, New Balance has a long history of being a top-notch running brand. 2021 saw the debut of her first pair of New Balance FuelCell Propel R.M.X. v2 sneakers.

After taking first place in the 400-meter hurdles for women and the women’s 4×400-meter relay at the 2020 Tokyo Olympics, she introduced the N.B. x Sydney McLaughlin line.

The New Balance x Sydney Signature Collection features clothes and shoes that pay homage to McLaughlin’s running career, from her early days as a beginner to her current status as an Olympian in track and field.

She was a pivotal contributor to the collection’s design, including how the clothes fit and were styled. With a time of 50.68 seconds, Sydney holds the world record for 2022 and the Olympic history for Tokyo 2020.

The youngest athlete to qualify for the American track team since 1980, she placed third in the American Olympic Trials.

In 2019, McLaughlin won the Diamond League championship. McLaughlin-Levrone received the World Athletics award for Female Athlete of the Year in 2022.

Tennis Player Milos Raonic

Milos Raonic was the first tennis player to sponsor New Balance gear and footwear in 2013. The Association of Tennis Professionals has placed Canadian tennis player Milos as the third-best singles player in the world.

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He enters into a five-year contract worth U.S. $1 million per year. About two and a half years later, the arrangement was extended for his career, and New Balance increased its support of the Milos Raonic Foundation.

Milos wore his first pair of New Balance shoes for the first time at the Brisbane International in Australia.

He is the first Canadian man to have participated in the French Open quarterfinals, the Australian Open semifinals, and the Wimbledon final.

Raonic, who ranks third all-time, is one of the best players of the Open Era, winning 91% of his service matches. Due to his shot, he plays all over the court, emphasizing quick scores.

On hard courts, the tennis player has prevailed in every match. With a 68% overall victory rate, he has one of the finest rates of any player currently playing.

Football Plater Timothy Weah

In 2019, Timothy Weah and New Balance agreed to a multiyear contract. Timothy is a professional football player who competes for the United States Team and League 1 club Lille.

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He joins New Balance in top shape after playing a significant part on the dynamite LOSC Lille side that captured the French Ligue 1 title.

Together with New Balance, Weah is developing a lifestyle clothing promotion line. Timothy told ESPN he was excited to be a member of the new generation of New Balance players and make history.

Tim expresses his love of shoes by donning the most recent brand partnerships on off days and New Balance Furon v6+ boots during games.

For the PlayerPlayer who values having a solid connection to the game by being able to feel the ball and the ground, the New Balance Furon v6+ is the ideal boot.

Tim won the Scottish Premiership and Cup while on loan with Celtic during the 2019 season. He moved to Lille, where he captured the 2021 Trophy of Champions.

He received his first senior international cap for the United States in March 2018. He participated in the FIFA World Cup 2022 and was in the group that triumphed in the CONCACAF Nations League Finals in 2021.

Basketball Player Jamal Murray

In 2020, Jamal Murray signed a multiyear contract with New Balance to wear sneakers. Jamal plays for the N.B.A.’s Denver Nuggets as a pro basketball player.

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Just a few hours before the Denver Nuggets’ Christmas game against the Los Angeles Clippers in 2021, Murray and New Balance made their collaboration public.

Throughout the game, he wore the New Balance Two-Way, a brand-new sneaker style. He also wore the Two Wxy V3, a pair of cutting-edge shoes from New Balance.

According to Slam online, he wanted to try something new with his new contract with New Balance. Before the game in 2021, Murray predicted that his shoe would drop.

He joins a small but growing group of N.B.A. players, including Kawhi, Dejounte Murray of the San Antonio Spurs, and Darius Bazley of the Oklahoma City Thunder, sponsored by New Balance.

Murray is one of the brightest emerging talents in the league, particularly after his performance in the postseason for the Walt Disney World Resort bubble club in 2019–20.

Basketball Player Aaron Nesmith

In 2021, Aaron Nesmith and New Balance agreed to a multiyear sponsorship agreement. Aaron plays basketball professionally for the NBA’s Indiana Pacers.

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Since returning to the league in 2019, he has been the eighth N.B.A. player endorsement contract for the business.

Pat Cassidy, the company’s worldwide director, said, “Aaron has joined the New Balance Family, and we are happy to have him. Because of his all-in attitude, New Balance will have an intriguing partnership on and off the court.”

The opportunity to join the New Balance family was great. According to Aaron, it was a fascinating and straightforward option because of what they’re doing in the basketball market after joining the company.

When compared to other shoe firms, they have a highly distinctive strategy. Aaron wore Wxy V3 sneakers from New Balance.

Football Player Harvey Elliott

In 2021, Harvey Elliott and New Balance, the world’s leading athletic brand, agreed to a sponsorship agreement. Harvey is a professional football player who competes for Liverpool in the Premier League.

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He said after joining New Balance that, it felt fantastic to be a part of a worldwide brand and that joining Nitwas a significant milestone in his career.

One of the most gifted young athletes has joined the New Balance family, according to the general manager of New Balance, Kenny McCallum.

In his games, Elliott donned the brand-new Furon 6+ from New Balance. His performance stands out for being extremely quick, and he also adds some grace to the play.

He excels at dribbling, especially when he needs to steer to re-enter. Because of his method of play, Elliott is regarded as one of the most significant prospects in English football.

Elliott likes to watch N.B.A. games and has attended many Boston Celtics games. In preparation for the 2023 U21 EURO, he made his under-21 team debut on March 25, 2022, in a 4-1 victory over Andorra at Dean Court.

Tennis Player Eugenie Bouchard

In 2021, Eugenie Bouchard agreed to a multiyear sponsorship agreement with New Balance. The first Canadian tennis player to represent her country at the 2014 Wimbledon Championship was Eugenie.

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In association with New Balance, the brand-new Canadian t-shirt features the word “Genie” and the number 22 on the back.

The Bandier x New Balance 327, a pair of white and tan sneakers with leather overlays, has also been released by New Balance.

On her Instagram page, Eugenie posted the t-artwork. Shirt’s She remarked how happy she was to be an associate of New Balance.

She has always been interested in the history of the company. She thinks that New Balance is today one of the most cutting-edge and innovative businesses in the sports industry.

In 2012, Bouchard won the girls’ title at Wimbledon and was named the WTA Newcomer of the Year for the 2013 season.

She reached a career-high ranking of No. 5, making history by becoming the first Canadian tennis player to finish in the top 5 in a singles match.

Basketball Player Tyrese Maxey

Tyrese Maxey signs a multi-year deal with New Balance in 2023. This is the first time a shoe company has sponsored him. Tyrese Rice plays basketball professionally for the NBA’s Philadelphia 76ers.

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Due to his enthusiasm for the sport, leadership qualities, and leadership both on and off the court, he is the perfect choice to represent the firm.

The director of basketball’s international sports marketing at New Balance, Naveen Lokesh, reportedly said, “We’re happy to welcome Tyrese to the New Balance family as one of the league’s most talented young players.”

Tyrese claimed that New Balance is fundamentally altering the game, and I’m thrilled to be a part of such a progressive and creative organization.

His desire and commitment to reaching the top will make him the newest brand ambassador for New Balance with ease.

He was Texas Mr Baketball and a McDonald’s All-American during his senior year. Maxey was selected for the Canadian men’s national under-19 basketball team of the United States to compete in the 2018 FIBA Under-18 Americas Championship.

Gabby Thomas – Field And Track

In 2018, Gabby Thomas and New Balance agreed to a multiyear contract. Track and field competitor Gabby took home two Tokyo 2020 Summer Olympics medals: bronze and silver.

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She exercises in the Fresh Foam 890 and 1400v4 running shoes and runs in the New Balance Vazee Verge and Sigma running shoes.

Throughout Thomas’ time at Harvard, New Balance was her go-to brand. She joined New Balance as the only female sprinter.

She announced that she was formally joining “Team NB” in a video she shared on Twitter in 2018.

Though my three years with Harvard track and field have been incredible, I have decided to sacrifice my final year of eligibility to run professionally instead. I’m eager to see where my life will go in the future.

She practised in the Fresh Foam 890 and 1400v4 models for competition, whereas Thomas wore the New Balance Vazee Sigma and Vazee Verge.

She placed gold at the 2018 NCAA Indoor 200-meter Championships and second in the DI NCAA Outdoor National Track & Field Championships.

For the academic years 2017 and 2018, Gabby was named the Ivy League’s Most Outstanding Track Performer.

Baseball Player Robinson Cano

In 2015, Robinson Cano and New Balance agreed to a multiyear contract. Baseball professional Robinson has played Major League Baseball for the New York Yankees, New York Mets, Atlanta Braves, Seattle Mariners, and San Diego Padres.

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He received field footwear, off-field attire, and support from New Balance for the philanthropic efforts of his RC22 Foundation. Kids at Cano’s RC22 Dream School also received apparel and shoes from New Balance.

Robinson is a terrific athlete who consistently succeeds at the highest level while making the game appear simple, claims Mark Cavanaugh, general manager of sports marketing at New Balance.

Due to his flawless on-field performance and genuine desire to assist others, he is a terrific fit for our firm.

On July 10, 2017, New Balance gave him a pair of shoes and a trophy case. Cano praised New Balance for the gift in a photo uploaded to his Instagram account.

At the 2013 World Baseball Classic (WBC) competition, he received a gold medal and the Most Valuable Player Award.

In addition, Robinson has won the MLB All-Star Game eight times, the Gold Glove Award twice, and the Silver Slugger Award five times.

Football Player Sadio Mane

In 2021, Sadio Mane and New Balance agreed to a long-term contract. Professional footballer Sadio competes for Bayern Munch of the Bundesliga and the Senegal national team.

The Liverpool midfielder, who has been the face of New Balance for the past three years, has reportedly agreed to a long-term deal with the business.

Mane’s contract was extended, so New Balance gave him a unique pair of custom Furon 6+ “Hunt For More” shoes.

While sporting the Furon footwear from New Balance, he won the English Premier League, European Champions League, and World Championships.

“Joining New Balance has been excellent for me.” “I have achieved a lot,” Sadio said. I’m honored to have collaborated with the brand on a unique, one-of-a-kind boot. I’m still motivated to succeed, and I anticipate many more.

In The Best FIFA Men’s Player rankings, he came in fifth position in 2019 and fourth place in 2020. The football player finished second in the Ballon d’Or contests in 2019 and 2022.

Basketball Player Zach LaVine

In 2022, Zach LaVine will begin a multiyear endorsement deal with New Balance for clothing and footwear. Zach plays basketball professionally for the N.B.A.’s Chicago Bulls.

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The “Windy City” colorway of a brand-new sneaker is dedicated to him by New Balance. LaVine is representing the brand on the court while donning some of the best basketball shoes on the market, thanks to New Balance.

After signing up with New Balance, Zach said, “Both as a player and a supporter, New Balance is investing in me.” I wanted to collaborate with a business that was as committed to furthering my interests outside of court.”

LaVine joins the expanding New Balance team, which has previously signed well-known athletes like Kawhi Leonard and Dejounte Murray, whose multiyear Adidas contract expired in 2021.

For the Three-Point Contest and All-Star Game during All-Star Weekend in Cleveland, he donned the New Balance TWO WXY.

After being chosen as one of the top first-year students in the Pac-12 Conference, Zach signed with the N.B.A.

As a rookie with Minnesota, he took first place in the league’s Slam Dunk Contest and was named to the N.B.A. All-Rookie Second Team.

Trayvon Bromell -Field And Track

In 2015, Trayvon Bromell and New Balance agreed to a multiyear endorsement agreement. Professional track and field athlete Trayvon focuses on sprinting competitions.

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He said, “I’m happy to join the New Balance family, a company with whom I share many of the same values and philosophies,” after joining New Balance.

According to Tom Carleo, the running vice president at New Balance, Trayvon’s achievements as a young athlete make him a fantastic addition to Team New Balance.

With his 9.84-second race in the U.S.A. Track and Field Championships in Eugene, Bromell became the first American teen to qualify for the IAAF World Championships in Beijing.

He has used New Balance footwear while competing in and winning several running competitions.

He participated in the 2016 Summer Olympics on behalf of the United States and took first place in the 2016 world indoor 60 m championship.

The 2013 Gatorade Track & Field Athlete of the Year award went to him.

Football Player Bukayo Saka

In 2021, Bukayo Saka will begin a multiyear contract with New Balance. Bukayo is a professional footballer who plays for the England national team and Premier League club Arsenal.

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Saka was chosen by the American business to represent both the present and the future, on which New Balance intends to build a path for its global image.

New Balance unveiled a new football boot with Saka’s personalized autograph. In March 2022, he received two pairs of trademark shoes from New Balance.

I am proud to have grown up in Ealing; the man said as he signed in at the New Balance. Everyone from the West knows the special feeling it is to represent our side of London.

The Furon v7 boots, which are Bukayo Saka’s distinctive footwear, are crimson and silver in hue for a spectacular appearance.

After winning the F.A. Cup and the F.A. Community Shield, he has become one of Arsenal’s most well-known and significant players.

Saka competed for England in the FIFA World Cup in 2022 and was a team member at the UEFA Euro 2020.

Basketball Player Dejounte Murray

In 2019, Dejounte Murray signed a multi-year deal with New Balance to be an endorser. Dejounte Murray plays basketball professionally for the NBA’s Atlanta Hawks.

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In a video he shared on Twitter, Murray said, “He chose New Balance to stand out.” “I can’t wait to spend many more years as a family member, and this is just the beginning.”

He joins Kawhi Leonard, a current Clippers forward and ex-teammate on the Sours, as a member of the New Balance family.

Murray wore the New Balance Two-Way V3 sneakers during his playing career and after he joined New Balance.

Murray’s hometown of Seattle, where he was born, was the inspiration for the 327 Heat Up Collection, which was made possible by his work with New Balance. Two pairs of the multicolored New Balance 327 are part of the collection.

In the first round of the 2016 N.B.A. draft, the San Antonio Spurs selected him with the 29th overall pick. Murray was named to the Washington Huskies’ second team of the 2015–16 Pac-12 All-Conference team as a rookie.

Femke Bol -Field And Track

In 2017, Femke Bol agreed to be sponsored by the clothing and footwear brand New Balance. Track and field athlete Femke van der Linden took home the bronze medal in the 400-meter hurdles at the 2020 Summer Olympics in Tokyo.

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She thanked the New Balance crew on her Instagram page for their assistance. Bol declared, “My supporters are a team, not simply a brand.” I’m thrilled to have been a part of it.

We’ve been working together since 2017; look where we are now! You always check in to ensure I have all I need and encourage me not only when it’s competition time.”

She took home silver at the 2022 World Championship. At the 2022 European Championships, she made history by becoming the first female athlete to win the 400 m and 400 m hurdles at a significant competition.

Femke has the 300-meter hurdles world record and the 400-meter indoor and Dutch outdoor records.

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